Just like a bike that needs tuning, sometimes an organization needs one too. As Bike Fort Collins looks to grow and provide even more opportunities to get more people on bikes, we thought it was time to spruce up our image a bit.

Why this design? Thanks to local graphic designer Jarad Heintzelman’s creative gears, this logo was created to embody what Bike Fort Collins is: fun, modern and friendly. This design is simple, easy to read and highly adaptable for any situation.

We wanted to showcase that bikes should be approachable, easy to understand, and quite frankly: iconic and fun.

This logo embodies that vision while also allowing for variety, like different bike shapes and colors.

Like what you see? Be on the lookout for new Bike Fort Collins branded shirts and stickers.

In the meantime, we’ll see you on the trail. Happy riding!